Just repurpose previous articles and blog posts to create a great eBook collection. Urban marketing has to do with promoting your company and products using what urban cities have to offer you.
Having many Facebook or Twitter followers could translate to actual customers. Even though you listen to and engage your customers, make them feel like they are actually part of your team. Just take what the Amsterdam store of Karl Lagerfeld did in 2013. Then they went the extra mile for a dozen customers that were pre-selected.
To start its campaign, “TD Thanks You, ” they gave away $20 gift cards as a thank you to more than 300, 000 customers. Each Friday, Meow Mix stated which cat would be voted out.
Once the customers entered, employees brought them to special ATMs, telling them that they are part of an unique ATM analysis. Know that investing in your customers by thanking them can give a lot.
This meant that they have been adopted and could then receive a supply of Meow Mix for a year. This marketing ploy increased the sales of Meow Mix and helped raise cat adoptions. Use the knowledge of history to your marketing advantage. In the middle of the 1990s, Taco Bell used both traditional and non-traditional media to design a grassroots marketing idea.
Users do not win anything tangible, but for sure, people would love to earn points. When you create free tools, its users will think well of you and help expand your brand. Podcasts are great for your content marketing because users could download them and listen to it anywhere. Actual content of your podcasts could be interviewing experts, talking about cool industry updates, etc. You can write a complete eBook on a topic for your industry or an usual pain point. You can even make a good landing page on your website for your eBook.
Memes are typical and fun for people who are on the internet. It is pretty easy to create your own memes by using meme generators. In a different room, men also had their moment when their friend showed them their walk-in refrigerator with shelves full of Heineken. By 2010, it created a walk-in refrigerator for its beer festivals. Groups could parody the advertisement and upload their antics on YouTube. If there is a trend or a theme going on like a #ThrowbackThursday, build your social media followers by becoming an active but creative participant.
When you break a record, make sure that it is connected to your brand, product, or service. Flash mobs organize individuals to perform a particular task or action in a specific time and location. You can get hired actors or random people from the community who would enjoy flash mobs. However, they have become a bit over-used because of its performance. Also called stealth marketing and advertising, marketers go undercover, hiding themselves as peers inside their target audience. Consider of what products job well with your merchandise.